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Launching new brands is difficult, and we've no doubt Amazon is whipping up some new designs that will draw more than just the utilitarian buyer.

Its strapless, sleeveless design and ruched details add a touch of sophistication

The wrinkle-free finish keeps you looking sharp right out of the dryer, while stretch fabric ensures easy movement for all-day comfort

When looking for the perfect plus-size beach wedding guest dress, you want to find something that is comfortable whether you find yourself in the sand with a bit of a breeze, or inside a room with air conditioning

Team it with pointed-toe kitten heels and a saddle bag for a look that's giving major It Girl vibes

Silhouette: Hourglasses