Since their inception, Lugz had some of the most popular rappers star in their advertising campaigns, a tactic that got the brand on the feet of hip-hop heads across the country
Think well-fitted jeans, chinos, and versatile T-shirts or button-down shirts
The only accessory this Lulus Maxi dress needs is a Malibu Sunset cocktail
(Just note that the half sizes add only width, not length.) Theyre made from water-resistant leather that keeps out the elements, though breathability is an issue when it gets warmer outdoors
From the personal message conveyed by a daily outfit to the strategic storytelling of a retail brand, each decision reflects intention, context, and creativity
The dress comes with an off shoulder sweetheart neckline